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Our Work
Discover how our language solutions have enabled Cama Group to sustain their international operations in the Uk, Germany, United States, China and Australia.
Our Work
As part of Ali Group, one of the global leaders in the foodservice equipment industry, Rancilio Group manufactures and sells professional coffee machines in over 100 countries through its Italian headquarters, 5 branches, 2 research and development centers, and a global sales and service network.
Their product offering comprises the traditional Rancilio espresso machines, Egro fully automatic coffee machines, a homeline and coffee grinders.
Today, the company exports 89% of its production and this is why localization constitutes a fundamental ingredient in its production, marketing, and sales processes.
Rancilio group
Localization efforts
The Rancilio Group-Yellow Hub TDR relationship kicked off at the beginning of 2019, after an initial meeting with their marketing team in which we went over key pain points in their localization process. We quickly understood they were not only looking for a translation provider but rather a business partner with market experience, capable of providing end-to-end solutions to their specific needs.
In the end, we agreed our solution would encompass the following items:
The Rancilio-Yellow Hub TDR relationship kicked off at the beginning of 2019, after an initial meeting with their marketing team in which we went over key pain points in their localization process. We quickly understood Rancilio was not only looking for a translation provider but rather a business partner with market experience, capable of providing end-to-end solutions to their specific needs.
In the end, we agreed our solution would encompass the following items:
When managed correctly, terminology can become an important business asset. It can strengthen your brand image and increase the consistency of your message across different touchpoints. If you invest in localizing content to sell your products abroad, proper terminology management can also account for cost optimization and faster turn-around times.
The problem is that not every organization has a terminology expert in-house. At Rancilio Group, terminology management lacked a proactive and systematic process, and this led to communication issues, with terms being translated to other languages in many different ways.
Here is a sample list of terms that were translated in different ways:
ITALIAN TERM
Bacinella
Caldaia
Raccordo
TRANSLATION 1
Drain tray
Boiler
Connection
TRANSLATION 2
Drip tray
Junction
Junction
TRANSLATION 3
Drain basin
To deliver a long-lasting solution and transform Rancilio’s Group terminology into a valuable corporate asset, we developed a term base with more than 200 entries in six languages (Italian, Spanish, French, Portuguese, German and English). In order to do so, we applied the following process:
Even for the most experienced translation project manager, having to coordinate workflows with more than 10 language pairs constitutes a challenging feat. It requires intensive efforts that include updating translation memories and term bases, reviewing the client’s guidelines and reference material for each of the pairs as well as performing automatic and linguistic quality assurance checks.
Like most modern devices, coffee machines are also equipped with embedded software. As a matter of fact, Rancilio and Egro lines feature a digital display that makes the interaction between the coffee machine and whoever is running it more accessible. Translating strings coming from this user interface requires having a clear understanding of the overall usage and functionality of the machine.
Unlike traditional localization, turnaround times in continuous localization projects (those related to the translation of software string) tend to be shorter. Still, localization should never be the reason why a client misses a project deadline. We assembled a team that was capable of delivering incoming translations within two business days.
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