Stock Spirits Group is one of the world’s leading drinks businesses with more than 45 brands and operations in multiple countries in Europe. The group owns Stock s.r.l (Stock Italia), which was founded in 1884, and is a historic manufacturer of world-wide recognized brands such as Keglevich (vodka), Stock Original (brandy), Limoncè (liquors), Radis (bitters), Grappa Julia (syrup).
On 6 May 2019, Stock Spirits Group decided to acquire Distillerie Franciacorta for €26.5 million, an Italian family business founded back in 1901 and specialized in the production of grappa, a grape-based pomace brandy of Italian origin that is marketed in more than 50 nations.
The acquisition marked one of the highlights of Stock investments in Italy, and the desire of the brand to consolidate a long-term project and further increase its presence in the country.
This kind of negotiations usually take long, but once there is an agreement, it’s important to keep that momentum going. However, the acquisition process is always bound to multiple challenges and one of the very first is collecting and preparing the required legal documentation. There is an analysis of business operations, finances, and management structure. In the case of publicly-traded companies like Stock Spirits, translation is often the glue that holds together the entire cross-border process.
By translating more than 150.000 words of legal contracts from English into Italian and from Italian into English, Stock Spirits were able to accomplish the acquisition as planned.
Getting legal documentation ready is just a start, but is only the very first step in the long process of taking over another company. There are also other aspects such as cultural differences or building an international, synergistic workforce and spreading the same organizational culture.
In that regard, language training is a fundamental component that helps companies create a global team. Stock Spirits commissioned language courses in English both at their premises and in virtual classrooms, one-to-one courses for members of their top management team. Among them was Stefano Gozio, a member of the Gozio family who established the business back in 1901, now brand ambassador of Distillerie Franciacorta.