Optimization

Three Types of Optimization

Text Optimization Before Translation

People writing texts destined for translation or professionals tasked with optimizing a text with a view to its translation in various languages must read the entire text and ensure that it cannot possibly be misunderstood by the translator or AI.

This means that:

The text must be brief, clear, and unambiguous.

The text must be contextualized.

Once it has been optimized, the translation can proceed more securely without running the risk of clouding the translation memories with errors.

Content Optimization for Search Engines

Before convincing potential buyers to purchase your products online, you must convince the algorithms to find your products and make them visible to buyers. Only by searching for product-related keywords using advanced SEO tools can the best keywords be defined and then distributed in the texts reasonably with regard to frequency and legibility.

The keywords needed to optimize a multilingual website do not result from simply translating the original keywords. To identify the words used to search for your products in the market of reference, you should research the terms for SEO.

This service is called search engine optimization.

Content Optimization for Brand Creation or Corporate Identity

Like each person, every corporation or brand also has distinct features. These traits can be easily perceived in images, but the content may also describe you and your company in a unique way, making you stand out above the competition.

The way you talk about yourself, or tone of voice, can be determined for each market and language in what is called a ‘style guide’.

Once the basic principles have been determined, all your company personnel should follow them. Yellow Hub can help you to configure them for your communications in each target language.

Here you will find examples of 22 classical preferences that customers aware of their corporate or brand identity ask to be respected. These are agreed on before starting to create, optimize, or translate content:

Tone of voice:

Progressive: the language should be active, avoiding sentences in passive voice.
Innovative: cliches and commercial jargon should be avoided. Do not copy content from competitors.
Daring: convey the message that the company is challenging the traditional way of doing things.
Creative: we want people to be captured by our message.
Human: use ‘we’ and ‘you’ to build empathy, avoiding talk about the ‘company’.
Possibly indicate age ranges, locations, income ranges, interests, so that translators know which tone to use.

Conversions:

Always convert units of measurement, times, weights, etc., in the correct equivalent for your country.
Always use kilos and not pounds.
Always use kilometres and not miles.
Always convert the date (day, month, year).
Always convert times to 24 hours.
Always use Celsius and not Fahrenheit.

Abbreviations:

Should symbols or abbreviations be explained?

Numbers and currencies:

Does the client prefer separators? Should numbers also be written out? Is there a preference for decimal points or commas (15.18 vs 17,01)? Should currencies be converted or left as they are in the original text? Does the client prefer symbols such as $ or acronyms (INR, USD, CAD)?

Gender:

For certain countries, such as Germany, it is important to know which form should be used: neutral, male, female, or both male and female.

Place names:

Should they be left as in the original text or translated?

Optimization

Text Optimization Before Translation

Content Optimization for Search Engines

Content Optimization for Brand Creation or Corporate Identity

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