The term ‘localization’ is used with different meanings in fields such as biology, computer engineering, and mathematics.
The language industry also uses this term, applying it to different areas. In this case, it implies different points of view while maintaining the general meaning of ‘adaptation’.
Those in the language sector understand the differences, but if this is not your core business, a couple of simple clarifications will immediately explain when localization should be combined with content translation.
For example, localization for marketing content may be geographical or cultural, which is then referred to as indigenization.
In the first case, we insert names or elements in the translation referring to a local context. In the second case, we adapt the content to either the end users’ capacity for understanding the content or the linguistic jargon of specialists in a specific sector.
Good localization has a clear impact on the sensitivity of the persona targeted by the message and a positive effect on brand appreciation.
